Zhicheng Group is a well-known enterprise in Southern Yunnan, but because of the vertical nature of the industry it is engaged in, it is not well known outside of tea circles.
Su Zhi Yu had never even heard of Zhicheng Group.
However, her acting style has always been competent and direct without any delay, so on the other end of the phone, she took the pen and paper in front of her desk while speaking, “Okay Mr Ye, I don’t know how you need my side to cooperate?”
Ye Chen said, “I want you to use the name of the Su family to talk to their boss, if the other party is curious as to why you, a grand miss of the Su family as well as the Su family’s head of the family, would be interested in such a tea enterprise, just tell them that your grandfather in Madagascar really likes to drink their teas, so that’s why you intend to buy this enterprise, in general grasp a rich capricious tone will do.”
“OK!”Su Zhi Yu agreed without thinking and said, “Mr Ye please give me ten minutes, I’ll first roughly understand the basic situation of this enterprise, and then formulate a general acquisition plan to communicate with you.”
Ye Chen then said, “Good, I’ll wait for your news.”
Su Zhi Yu hung up the phone, then immediately searched for some information about Zhicheng Group in front of the computer, after she recorded some useful information she had collected, after thinking for a minute’s time, she returned a call to Ye Chen.
Ye Chen picked up the phone and asked her, “How is Miss Su’s understanding?”
Su Zhi Yu respectfully said, “Mr Ye, I just roughly understood their situation, this company is a private joint-stock enterprise, the biggest boss at the moment is their founder, named Lu Zhicheng, at the very beginning, it was just a small micro-enterprise that was solely owned by an individual, but after the opening of the economy in the 1980’s, they had a big breakthrough in the tea business, and it gradually developed into one of the South Yunnan’s ranked among the top five tea enterprises;”
“Zhicheng Group has completed the stock reform ten years ago, at that time it was proposed to be listed on the main board ipo, but because the profit scale is lacking, the profit is not stable enough, although accepted the ipo counselling of the securities commission, but the last proffered foot is still unsuccessful, and has not been able to complete the listing;”
“A few years ago they gritted their teeth and went on the new third board, but because of the company’s lower valuation, poorer liquidity, and less-than-expected financing targets, they retreated from the new third board again;”
“I just roughly checked, their market capitalisation curve when they were on the New Third Board, the highest time was just a billion out of the market value, but their financial reports in those years were less than satisfactory, the tea market is hot to go down will affect their profits, tea production reduction or bumper harvests, will also affect their profits, the market value will naturally also be affected; ”
“Moreover, they have a local leading enterprise in Diannan in this industry, which is also known as Juyi Group, this enterprise is considered to be the head of this industry, but even they, the capital operation has not been too smooth, the shell listing although successful, but the market value is just more hot at the beginning, and now the market is cooling down, and its market value is even less than two billion, so the tea industry’s capital prospects are actually not too good;”
“Speaking back to Zhicheng Group, although they are also really able to have a ten million profit every year, however, so little money in the capital market or lack of imagination, from their repeated impact ipo, repeatedly tried and failed, repeatedly failed to try to move to see, their boss Lu Zhicheng should have been very much want to go public to cash in, but suffering from the listing of the hopeless, has not been able to do as hoped; ”
“not listed, Lu Zhicheng will only be able to keep this stall business every year, keep a year of ten million profits, really to his hands, a year is also small tens of millions of up and down, he wanted to cash a handful of hundreds of millions of dollars of the listing dream, it is estimated that there is no hope forever.”